MRS - Merchandising & Reporting System

The Challenge

INGROUP was delivering merchandising projects for multiple clients with highly diverse and often unique requirements.

Each client operated with different product portfolios, different in-store points of interest, varying data capture needs (quantitative, qualitative, photographic), and different reporting and information expectations.

The lack of a unified, configurable system meant that each merchandising project was treated as a standalone implementation, resulting in the development of separate, client-specific tools.

A major multiplier of this complexity was the fragmented management of field personnel assigned to each project. Working hours, schedule changes, visit assignments, and overall workforce planning were handled through disconnected processes, leading to communication gaps and coordination issues.

• Increased development and maintenance costs
• Longer delivery timelines for new merchandising projects
• Training complexity for field teams
• Limited reuse of functionality and data
• Reduced scalability of merchandising operations

This highlighted the need for a single, flexible, and scalable Merchandising & Reporting System, capable of dynamically adapting to each client’s requirements while also supporting effective coordination and oversight of distributed field teams.

The Solution

The solution was implemented as a modern, fully integrated Merchandising & Reporting System, providing deep configuration capabilities across all critical operational areas.

The platform was designed to adapt dynamically to:

• each client’s product portfolio,
• visit actions and data capture requirements,
• field workforce planning and coordination,
• and the visualization and analysis of results.

It was capable of supporting highly heterogeneous merchandising projects, across multiple product categories (dairy, cosmetics, food, detergents, and more), as well as a wide range of field activities, including:

• basic counts,
• stock-out tracking,
• shelf facings,
• shelf share measurement,
• promotional activities,
• before-and-after photo documentation,
• and complex combinations of the above.

All these capabilities were delivered within a single unified system, providing:

• tools for staff communication and updates,
• visit planning and scheduling,
• execution monitoring for field activities,
• and both analytical and dynamic reporting for clients and management.

This unified approach enabled INGROUP to manage multiple merchandising projects with diverse requirements through one configurable platform, eliminating the need for custom-built tools per client and significantly improving operational efficiency, consistency, and scalability.

Key benefits

• Merchandising project configuration
• Product and activity management
• Field workforce scheduling
• Field data capture
• Reporting and operational analytics
• Scalable architecture